Turning complexity into clarityfor brands that need to grow.

Client of Turtleback Canada

I have worked with Keith for seven years now, and I can honestly say I have never stopped being surprised by what he brings to the table. His philosophy in design is that it needs to be looked at in terms of how people will experience it and what it reflects on our company from all perspectives. He always thinks a few steps ahead and tries to incorporate that into his work. His work always exceeds our expectations.

Digital Content Creation and Strategy Graduate, 2026

Keith is the kind of professor who refuses to let education stop at the classroom door. From the moment I stepped into his course, it was clear that his investment in his students went far beyond the classroom walls. Keith goes out of his way to create opportunities for his students outside of the classroom. He connected me with a director from an event, helped us get involved in the community, and ensured we were gaining real experience alongside our skills. From website design/strategy to running our own events through project management, he lets students actually lead, and that hands-on approach taught me more than I expected. Keith will teach you about Connell's law on the first day. His philosophy will have you thinking far beyond the project's deadline. What can go wrong will go wrong, what may go wrong will still go wrong, and what possibly can't go wrong will somehow still go wrong. This has genuinely changed how I think about problem-solving and being prepared. This type of lesson can't be found within a textbook. What I appreciate most is that no matter what came up, Keith always found a way to help. He doesn't give up on his students. Whatever the challenge, he figures it out with you, and that level of mentorship is something you'll never forget. Keith's mentorship was a huge part of my 2025-2026 year, and I'll carry it with me long after graduation. If you get the chance to learn from him, take it.

Previous Supervisor

The markets are changing so fast for our industry, and we had a huge project that meant alignment across multiple teams, all with their own priorities. Keith was the one I trusted to manage it all. He has a natural ability to read a room, keep people engaged, and move things forward without making it feel forced. During the harder stretches, he was able innovate solutions for his team that kept them motivated. He cared about the goal, but he cared about the people around him too.

Former Colleague

I found Keith to be a fair, honest, and effective manager. He had the ability to motivate and encourage me while at the same time provided me with the feedback I needed to develop my skills. If given the opportunity I wouldn't hesitate to work with Keith again in the future.

Colleague

Keith is one of those rare people whose energy, creativity, and commitment elevate every room, every project, and every person around him. I have had the privilege of working with Keith and have witnessed first-hand his exceptional commitment to excellence. He brings extraordinary passion, positivity, and infectious energy to everything he does. A true creator and innovator, Keith is always reimagining what is possible to design experiences that are engaging, meaningful, and deeply learner and client-centred. His professionalism, generosity, and belief in people bring out the best in everyone who has the opportunity to work with him.

Colleague

Keith is highly respected by the employees who worked under his supervision and co-workers for his willingness to help anyone anytime he can. Always impressed by both Keith's attitude and drive for great success that has allowed him to develop good working relationships with both our clients and his colleagues.

Former Student

Keith Connell speaks the students’ language, he truly gets on our level. His knowledge and experience really shine through when he’s teaching, and that kind of enthusiasm is infectious. I walked into his digital marketing class without much of an interest in the subject, and I left the course feeling excited and eager to take on new opportunities in the field!

Colleague

Keith Connell is a wonderful energetic team member with an enthusiasm to support and encourage the best in the students we serve. Keith is willing to put in extra effort and lend his expertise in his role as business professor and coordinator but also as a volunteer with student leadership. Keith has an exceptional work ethic, his professional manner and true interest in the well being of others contributes to an amazing work culture.

Colleague

I took a class during the Annual Leadership Conference at Georgian College about How to Maximize/enhance your LinkedIn Profile and he was fantastic at explaining the best way to use the platform and how to strategically use it. I took a lot of great information from the session and things were introduced to me that I would not have thought of. I really appreciated the way that Keith taught this session and I could tell he was passionate and excited about this topic and able to answer any questions that came up. I would recommend taking a course taught by Keith and appreciated meeting him during this session.

Colleague

Keith is a creative visionary! I had the pleasure of collaborating with Keith on a number of college-wide events and his passion for his students and content creation is inspiring. Keith is not only a dedicated teacher and mentor, but a truly skilled practitioner; always enthusiastic to work on the next collaborative project. Keith executes seamlessly and brings ideas to life.

Colleague

Keith is an incredible collaborator and a dedicated educator who isn’t afraid to think outside the box. I had the pleasure of working closely with Keith and his students on several cross-functional projects that bridged classroom learning with meaningful community initiatives. Keith has a unique ability to bring people together, communicate clearly, and keep projects moving forward, even when balancing tight timelines and varied schedules. His leadership ensured that each initiative stayed on track while maintaining a strong sense of shared purpose among all participants. What stands out most is the way Keith supports his students. Throughout our projects, we challenged students to step outside their comfort zones and engage directly with community clients. At every stage, Keith’s guidance, attention to detail, and commitment to student success created an environment where students felt safe, supported, and empowered. Because of his leadership, students consistently showed professionalism, preparedness, and authenticity, qualities that truly set them apart. Keith brings dedication, insight, and a positive, accountable approach to everything he does, making him an outstanding partner and educator.

Colleague

I have at the pleasure to work alongside Keith, as a collaborator in a multiple events, serving as a stakeholder. Keith’s vision, extraordinary supportive personality and passion for his work speaks volumes for itself. It’s has always been a great pleasure and learning opportunity to work with Keith!

Former Client, Turtleback Canada Inc.

I have worked with Keith on several assignments over the past 5 years. One of the many of Keith’s attributes is his work ethic. He is devoted to solving the client’s problems and maximizing the successful implementation of their project. He works hard to complete the assignment on time and on budget. During our work together, Keith has consistently demonstrated his knowledge of today’s technology and digital landscape. He develops strategies for the client that maximize the cross-promotion of the client’s brand while protecting their privacy and security. Keith and his team provide the clients with a very high quality of work that has generated excellent results for them. On a more personal note, Keith is just a good person who is fun to work with, and I have enjoyed doing so!

Former Student

Professor Keith was my communications professor at Lakehead, and he is one of those people you do not forget. He helped me refine my communication style, both verbally and in writing, while bringing incredible energy into every class. Keith has a rare ability to teach business and social communication in a way that is practical, engaging, and deeply human. His understanding of people, presence, and psychology sets him apart as both a professor and communicator.