This course introduces students to the main Macintosh based software programs used in the advertising industry. Students learn how to create marketing communications materials using page layout, photo manipulation and illustration software.

Account management is an integral part of advertising agencies. This course introduces you to the account management function. You will learn how the account manager/co-ordinator works with creative and media teams and the client to prepare effective integrated marketing communications materials which meet the client’s business objectives.

This professional practices course brings together all aspects of the marketing communications process. Students utilize their learning to prepare communications plans and materials for both non-profit and profit-making clients which they have solicited. Students also prepare for their careers by developing a professional portfolio.

Students learn how to prepare for, and present, formally and informally, advertising campaigns. The emphasis is on campaign pitches and presentations, through effective use of persuasive techniques. Students learn the art of “making the pitch”, using current technology.

This course provides you with an overview of public relations. It covers the roles and responsibilities of public relations professionals and introduces you to the tools and tasks of practitioners. Finally, it provides you with insight into industry challenges and trends.

This course focuses on stimulating consumer sales action. Students learn practical, well established sales promotional techniques and how they can be mixed and matched to fit a specific situation. The importance of integrating sales promotion and direct marketing to optimize return on investment will be examined.