Advertising research provides an aid in the decision-making process. Consumer research will focus on consumer attitudes and the influencing behavior of their purchase choices so advertisers can make well-informed decisions about their target audience. You will collect, analyze and make recommendations using primary and secondary research techniques.

The purpose of this course is to provide an overview of sports marketing. The course is intended to provide an understanding of sport marketing with an emphasis on sponsorship activation and sports marketing media. Other topics include sport brands, promotion and events, social media and legal issues concerning sports.

This course introduces students to the main Macintosh based software programs used in the advertising industry. Students learn how to create marketing communications materials using page layout, photo manipulation and illustration software.

Account management is an integral part of advertising agencies. This course introduces you to the account management function. You will learn how the account manager/co-ordinator works with creative and media teams and the client to prepare effective integrated marketing communications materials which meet the client’s business objectives.

This professional practices course brings together all aspects of the marketing communications process. Students utilize their learning to prepare communications plans and materials for both non-profit and profit-making clients which they have solicited. Students also prepare for their careers by developing a professional portfolio.

Students learn how to prepare for, and present, formally and informally, advertising campaigns. The emphasis is on campaign pitches and presentations, through effective use of persuasive techniques. Students learn the art of “making the pitch”, using current technology.