A world where every organisation has the leadership clarity to move forward, and every person within it has the confidence to lead the way.
Experience
Industry experience is not opinion. It is applied evidence.
Experience
Industry experience is not opinion. It is applied evidence.
Experience
Industry experience is not opinion. It is applied evidence.
Experience
Industry experience is not opinion. It is applied evidence.
Academics
Industry experience is not opinion.
It is applied evidence.
Experience
Thirty years of
industry.
One classroom.
A professional career built on marketing leadership, brand strategy, and digital communications — now applied in full to the education of the next generation of creative and strategic professionals.
30+
Years in Industry
9+
Years Teaching
3
Institutions
Full-Time Professor
Georgian College
Career History
2018 — Present
Full-Time Professor
Design & Visual Arts — Digital Content Creation and Strategy
Georgian College, Barrie, Ontario
Delivering full-time instruction in web design, digital content creation and strategy, content strategy, accessibility, business communication, entrepreneurship, and project management. Responsible for curriculum architecture, assessment development, and student mentorship. Applies BOPPPS-grounded instructional design to ensure that learning outcomes are measurable, current, and professionally relevant.
2019 — 2021
Program Co-ordinator
Business, Computer Studies & Interactive Web Design
Georgian College, Barrie, Ontario
Co-ordinated three academic programs concurrently, managing curriculum review cycles, faculty development, and administrative operations. Designed and developed custom software applications to support program management and transition office workflows to a fully digital, paperless model.
2022 — Present
Contract Lecturer
Business Communications & Marketing
Lakehead University
Delivering Business Communications and Marketing at the university level in a synchronous online environment. Responsible for all course content, assessment design, and student support for a cohort that includes both domestic and international learners.
2021 — 2022
Instructor
Integrated Marketing & Digital Marketing Communications
York University
Delivered Integrated Marketing and Digital Marketing Communications within the post-graduate certificate program. Provided academic mentoring and advocacy support for domestic and international students navigating a competitive professional development environment.
30+ Years
Marketing Leadership — Corporate Practice
Brand Strategy, Integrated Campaigns & Digital Communications
Professional Industry Practice
Nearly three decades of progressive, senior-level marketing practice spanning brand development, integrated campaign strategy, market research, digital content, media strategy, and organizational communications. Accountable for full marketing functions across multiple industries, leading cross-functional teams, managing agency relationships, and overseeing significant marketing budgets. This sustained corporate background is the professional foundation that informs both consulting work undertaken for clients and the instruction delivered in the classroom every day.
Industry Perspective
“Industry experience is not anecdote. It is evidence.” Keith J. Connell
Keith’s professional career spans more than thirty years in marketing and communications leadership, with sustained experience across brand strategy, digital content production, campaign development, and organizational messaging. This breadth of practice is not incidental to his teaching — it is foundational to it.
Where many instructors draw on frameworks as theoretical constructs, Keith draws on them as tools he has used, tested, and refined in professional contexts. Students in his courses engage with integrated marketing models, content strategy frameworks, and campaign development processes not as abstract models but as instruments with real professional currency.
This perspective also shapes how Keith approaches professional readiness. He understands what employers are looking for because he has held those roles. He knows what communication gaps cost an organization because he has managed them. That lived knowledge translates into instruction that is precise, relevant, and grounded in the realities of contemporary professional life.
Areas of Professional Practice
01
Marketing Strategy
Brand & Campaign
Integrated marketing planning, brand positioning, audience segmentation, and multi-channel campaign development across traditional and digital media.
02
Digital Content & Strategy
Content & Platform
Content creation, editorial planning, platform strategy, SEO, and the alignment of digital content with broader organizational communication goals.
03
Business Communication
Organizational
Professional writing, internal and external messaging, persuasive communication, and the development of clear, purposeful organizational voice.
04
Web Design & Development
Digital & UX
User-centred design, front-end development, WordPress architecture, custom plugin development, and accessibility-compliant web strategy.
05
Curriculum & Instructional Design
Education
Program development, BOPPPS-based lesson design, outcomes-aligned assessment, and the integration of industry practice into postsecondary learning environments.
06
Consulting Practice
Client Engagements
Strategic marketing counsel, brand development, digital platform strategy, and communications planning delivered to clients across a range of sectors and organizational contexts.
Teaching Across Institutions
Three institutions. One consistent standard.
Keith has delivered instruction at the college and university level across Georgian College, Lakehead University, and York University. Each context has brought a distinct learner profile and academic environment, and each has reinforced the same core conviction: that rigorous, professionally grounded instruction produces graduates who are genuinely prepared for the field they are entering.
Whether working with first-year college students building their first websites or post-graduate certificate candidates developing integrated marketing campaigns, the standard of instruction remains the same. Students are expected to think critically, produce professionally, and engage with the complexity that real-world practice demands.
Georgian College
Full-time professor and former program co-ordinator — Design and Visual Arts, DCCS, Business and Interactive Web Design programs — Barrie, Ontario
Lakehead University
Contract lecturer delivering Business Communications and Marketing at the university level in a synchronous online environment — 2022 to present
York University
Instructor, post-graduate certificate program — Integrated Marketing and Digital Marketing Communications — 2021 to 2022
Experience
Thirty years of
industry.
One classroom.
A professional career built on marketing leadership, brand strategy, and digital communications — now applied in full to the education of the next generation of creative and strategic professionals.
30+
Years in Industry
9+
Years Teaching
3
Institutions
Full-Time Professor
Georgian College
Career History
2018 — Present
Full-Time Professor
Design & Visual Arts — Digital Content Creation and Strategy
Georgian College, Barrie, Ontario
Delivering full-time instruction in web design, digital content creation and strategy, content strategy, accessibility, business communication, entrepreneurship, and project management. Responsible for curriculum architecture, assessment development, and student mentorship. Applies BOPPPS-grounded instructional design to ensure that learning outcomes are measurable, current, and professionally relevant.
2019 — 2021
Program Co-ordinator
Business, Computer Studies & Interactive Web Design
Georgian College, Barrie, Ontario
Co-ordinated three academic programs concurrently, managing curriculum review cycles, faculty development, and administrative operations. Designed and developed custom software applications to support program management and transition office workflows to a fully digital, paperless model.
2022 — Present
Contract Lecturer
Business Communications & Marketing
Lakehead University
Delivering Business Communications and Marketing at the university level in a synchronous online environment. Responsible for all course content, assessment design, and student support for a cohort that includes both domestic and international learners.
2021 — 2022
Instructor
Integrated Marketing & Digital Marketing Communications
York University
Delivered Integrated Marketing and Digital Marketing Communications within the post-graduate certificate program. Provided academic mentoring and advocacy support for domestic and international students navigating a competitive professional development environment.
30+ Years
Marketing Leadership — Corporate Practice
Brand Strategy, Integrated Campaigns & Digital Communications
Professional Industry Practice
Nearly three decades of progressive, senior-level marketing practice spanning brand development, integrated campaign strategy, market research, digital content, media strategy, and organizational communications. Accountable for full marketing functions across multiple industries, leading cross-functional teams, managing agency relationships, and overseeing significant marketing budgets. This sustained corporate background is the professional foundation that informs both consulting work undertaken for clients and the instruction delivered in the classroom every day.
Industry Perspective
“Industry experience is not anecdote. It is evidence.” Keith J. Connell
Keith’s professional career spans more than thirty years in marketing and communications leadership, with sustained experience across brand strategy, digital content production, campaign development, and organizational messaging. This breadth of practice is not incidental to his teaching — it is foundational to it.
Where many instructors draw on frameworks as theoretical constructs, Keith draws on them as tools he has used, tested, and refined in professional contexts. Students in his courses engage with integrated marketing models, content strategy frameworks, and campaign development processes not as abstract models but as instruments with real professional currency.
This perspective also shapes how Keith approaches professional readiness. He understands what employers are looking for because he has held those roles. He knows what communication gaps cost an organization because he has managed them. That lived knowledge translates into instruction that is precise, relevant, and grounded in the realities of contemporary professional life.
Areas of Professional Practice
01
Marketing Strategy
Brand & Campaign
Integrated marketing planning, brand positioning, audience segmentation, and multi-channel campaign development across traditional and digital media.
02
Digital Content & Strategy
Content & Platform
Content creation, editorial planning, platform strategy, SEO, and the alignment of digital content with broader organizational communication goals.
03
Business Communication
Organizational
Professional writing, internal and external messaging, persuasive communication, and the development of clear, purposeful organizational voice.
04
Web Design & Development
Digital & UX
User-centred design, front-end development, WordPress architecture, custom plugin development, and accessibility-compliant web strategy.
05
Curriculum & Instructional Design
Education
Program development, BOPPPS-based lesson design, outcomes-aligned assessment, and the integration of industry practice into postsecondary learning environments.
06
Consulting Practice
Client Engagements
Strategic marketing counsel, brand development, digital platform strategy, and communications planning delivered to clients across a range of sectors and organizational contexts.
Teaching Across Institutions
Three institutions. One consistent standard.
Keith has delivered instruction at the college and university level across Georgian College, Lakehead University, and York University. Each context has brought a distinct learner profile and academic environment, and each has reinforced the same core conviction: that rigorous, professionally grounded instruction produces graduates who are genuinely prepared for the field they are entering.
Whether working with first-year college students building their first websites or post-graduate certificate candidates developing integrated marketing campaigns, the standard of instruction remains the same. Students are expected to think critically, produce professionally, and engage with the complexity that real-world practice demands.
Georgian College
Full-time professor and former program co-ordinator — Design and Visual Arts, DCCS, Business and Interactive Web Design programs — Barrie, Ontario
Lakehead University
Contract lecturer delivering Business Communications and Marketing at the university level in a synchronous online environment — 2022 to present
York University
Instructor, post-graduate certificate program — Integrated Marketing and Digital Marketing Communications — 2021 to 2022
Experience
Thirty years of
industry.
One classroom.
A professional career built on marketing leadership, brand strategy, and digital communications — now applied in full to the education of the next generation of creative and strategic professionals.
30+
Years in Industry
9+
Years Teaching
3
Institutions
Full-Time Professor
Georgian College
Career History
2018 — Present
Full-Time Professor
Design & Visual Arts — Digital Content Creation and Strategy
Georgian College, Barrie, Ontario
Delivering full-time instruction in web design, digital content creation and strategy, content strategy, accessibility, business communication, entrepreneurship, and project management. Responsible for curriculum architecture, assessment development, and student mentorship. Applies BOPPPS-grounded instructional design to ensure that learning outcomes are measurable, current, and professionally relevant.
2019 — 2021
Program Co-ordinator
Business, Computer Studies & Interactive Web Design
Georgian College, Barrie, Ontario
Co-ordinated three academic programs concurrently, managing curriculum review cycles, faculty development, and administrative operations. Designed and developed custom software applications to support program management and transition office workflows to a fully digital, paperless model.
2022 — Present
Contract Lecturer
Business Communications & Marketing
Lakehead University
Delivering Business Communications and Marketing at the university level in a synchronous online environment. Responsible for all course content, assessment design, and student support for a cohort that includes both domestic and international learners.
2021 — 2022
Instructor
Integrated Marketing & Digital Marketing Communications
York University
Delivered Integrated Marketing and Digital Marketing Communications within the post-graduate certificate program. Provided academic mentoring and advocacy support for domestic and international students navigating a competitive professional development environment.
30+ Years
Marketing Leadership — Corporate Practice
Brand Strategy, Integrated Campaigns & Digital Communications
Professional Industry Practice
Nearly three decades of progressive, senior-level marketing practice spanning brand development, integrated campaign strategy, market research, digital content, media strategy, and organizational communications. Accountable for full marketing functions across multiple industries, leading cross-functional teams, managing agency relationships, and overseeing significant marketing budgets. This sustained corporate background is the professional foundation that informs both consulting work undertaken for clients and the instruction delivered in the classroom every day.
Industry Perspective
“Industry experience is not anecdote. It is evidence.” Keith J. Connell
Keith’s professional career spans more than thirty years in marketing and communications leadership, with sustained experience across brand strategy, digital content production, campaign development, and organizational messaging. This breadth of practice is not incidental to his teaching — it is foundational to it.
Where many instructors draw on frameworks as theoretical constructs, Keith draws on them as tools he has used, tested, and refined in professional contexts. Students in his courses engage with integrated marketing models, content strategy frameworks, and campaign development processes not as abstract models but as instruments with real professional currency.
This perspective also shapes how Keith approaches professional readiness. He understands what employers are looking for because he has held those roles. He knows what communication gaps cost an organization because he has managed them. That lived knowledge translates into instruction that is precise, relevant, and grounded in the realities of contemporary professional life.
Areas of Professional Practice
01
Marketing Strategy
Brand & Campaign
Integrated marketing planning, brand positioning, audience segmentation, and multi-channel campaign development across traditional and digital media.
02
Digital Content & Strategy
Content & Platform
Content creation, editorial planning, platform strategy, SEO, and the alignment of digital content with broader organizational communication goals.
03
Business Communication
Organizational
Professional writing, internal and external messaging, persuasive communication, and the development of clear, purposeful organizational voice.
04
Web Design & Development
Digital & UX
User-centred design, front-end development, WordPress architecture, custom plugin development, and accessibility-compliant web strategy.
05
Curriculum & Instructional Design
Education
Program development, BOPPPS-based lesson design, outcomes-aligned assessment, and the integration of industry practice into postsecondary learning environments.
06
Consulting Practice
Client Engagements
Strategic marketing counsel, brand development, digital platform strategy, and communications planning delivered to clients across a range of sectors and organizational contexts.
Teaching Across Institutions
Three institutions. One consistent standard.
Keith has delivered instruction at the college and university level across Georgian College, Lakehead University, and York University. Each context has brought a distinct learner profile and academic environment, and each has reinforced the same core conviction: that rigorous, professionally grounded instruction produces graduates who are genuinely prepared for the field they are entering.
Whether working with first-year college students building their first websites or post-graduate certificate candidates developing integrated marketing campaigns, the standard of instruction remains the same. Students are expected to think critically, produce professionally, and engage with the complexity that real-world practice demands.
Georgian College
Full-time professor and former program co-ordinator — Design and Visual Arts, DCCS, Business and Interactive Web Design programs — Barrie, Ontario
Lakehead University
Contract lecturer delivering Business Communications and Marketing at the university level in a synchronous online environment — 2022 to present
York University
Instructor, post-graduate certificate program — Integrated Marketing and Digital Marketing Communications — 2021 to 2022