Overview
From Marketing Practice to Academic Leadership.
Keith's professional career spans three decades in marketing, branding, communications, and digital strategy. That career did not end when he entered the academy — it deepened. His classroom practice is grounded in what the industry actually demands, and his research is sharpened by the institutional contexts he navigates every day as a full-time professor.
He teaches because he believes that postsecondary education should produce graduates who are genuinely ready — not theoretically prepared, but practically capable. Achieving that requires instructors who remain embedded in professional practice even as they pursue scholarly inquiry.