Have you ever wondered how web developers and merchandisers always seem to get it right when it comes to the target market? How do they always know what will, and more importantly, what won’t work from a design and layout perspective. Join Keith as he welcomes guest host Suzanne Kerst to the podcast to talk about a revolutionary concept in marketing – eye tracking. 

Suzanne and Keith explore the technology, its uses, and how the hardware works.

Note: The term “gaze” is frequently used in this episode. It is defined as the length of time a viewer spends looking at an object intently.