Digital [R]Evolution Podcast

Welcome to the Digital [R]evolution Podcast

Like it or not, the world is rocketing through a digital transformation, and we can either be passive observers or digitalization innovators. Join pedagogist, researcher and digital strategist Keith Connell as he explores technology from a business, consumer and student perspective. If you are in business representing an organization, or a student looking to understand the new Internet, or even a consumer wondering if the IoT is for you, join Keith as he welcomes you to the digital [r]evolution.

Episode VE.0 – Introducing Keith Connell

This is the first video in a series of videos talking about digital marketing strategies, applications and ideas.

Episode 1.1 Micro-Targeting in the Social Media Stratosphere

This podcast explains the micro-targeting phenomenon and what it means to the digital marketer.

Episode 1.2 Digital Transformation vs Digitalization

Every day we are inundated with thousands of advertising messages. It’s all around us.

Episode 1.3 SMART Goals – So SMART they are brilliant

You are probably wondering what SMART goals are. In short, SMART goals or SMART objectives are created using a specific criterion that paints the picture of your goal in a specified period.

Episode 1.4 Paid vs Organic Search Strategies

There is so much confusion with respect to the difference between organic and paid search strategies. Understanding the terms and when to employ the different strategies will help companies be seen online and more importantly, be remember online.

Episode VE.1 – Setting Up A Free WordPress Hosting Package

So given that you have found your way to this video, I think it is safe to assume that you have done your research and have decided that perhaps a WordPress website is exactly what the web doctor ordered.

Episode VE.2 – WordPress Dashboard

After going through the free WordPress hosting set-up video, I am going to show you the dashboard for your account.

Episode VE.3 The Difference In A Page And A Post

When people are first starting out with WordPress, the most confusing aspect of the platform is the difference between a page in your site and a post. After all, they both have information relevant to your site and you view them on a page right?

Episode 1.5 Understanding Ad Servers

Companies used to rely heavily on advertising in newspapers, magazines and above the line advertising to help with sales and brand awareness and publishers, well they relied on companies to buy the advertising.

Episode 1.6 Artificial Intelligence in Marketing

The role of artificial intelligence has impacted organizations looking for cost reductions in operations, client satisfaction and developing new revenue opportunities is some amazing ways.

Episode VE.4 – Paid Hosting

Since you are landing on this video, I will assume that you are interested in paying for hosting as the free wordpress.com option simply doesn’t offer you the flexibility you need. So, let’s talk a little about the set-up and options for hosting.

Episode VE.5 – Setting the Favicon

The favicon is probably going to be the smallest asset on your site, depending on the uses for it, it will be between 16 x 16 px and 72 x 72 px, but you really should keep it square for best results.

Episode 1.7 Eye Tracking in Marketing

Have you ever wondered how web developers and merchandisers always seem to get it right when it comes to the target market? How do they always know what will, and more importantly, what won't work from a design and layout perspective.

Episode VE.6 – Themes

So, let’s talk about what a theme is exactly. To begin, WordPress installations are dependent on themes as they establish the structure of a site.

Episode 1.8 What’s All The Fuss About LinkedIn??

Are you confused about all of the benefits of LinkedIn? What should you do with your profile to be remembered online? How do you search? What is a good strategy for learning how to build a network?

Episode 1.9 Digital Customer Service

In this day of global access to products, it is increasingly important to understand your consumers. We understand that mistakes are going to happen, but it is what the company does with the mistakes that is essential.

Episode VE.7 – Kotters 8-Step Change Model

This week, I wanted to break away from what I normally do to explain a change management model that people considering initiating change could use.

EMBA program ignites alumnus’ passion for research, innovation

When the University of Fredericton asked me if I would like to share the story of my time at the school, I didn't hesitate. The school gave me so much and I felt it appropriate to share my story with the world

Episode VE.8 – Porter’s Five Forces

In 1980 Michael Porter released a book entitled “Competitive Strategy: Techniques for Analyzing Industries and Competitors”.

Episode VE.9 – Relational Databases

Never have companies gathered as much data, and those who effectively warehouse and utilize the data gain a unique competitive advantage.

Class Planning Tool

Let's be honest, planning a course or a class is a lot of work. Using this class planning tool can assist you in developing the right material based on the learning outcomes of the course.

CT 0033 – Multi-Generational Workplace

The students actively participate in lively discussions about how to lead a multi-generational workforce. With five different generations actively involved in our workforce, this training is essential to any organization.

CT 0032 – Change Management

This course explains the various concepts involved with introducing and executing change within the workplace. This is very well-suited for junior leadership to mid-level leadership teams.

CT 0034 – Coaching For Performance

Through classroom facilitation, the students engage with the content through multimedia presentations and activities and gain a deeper understanding of coaching techniques.

CT 0031 – Communicating for Success

The students explore various challenges that today's digital communication systems create for the sender and receiver, and how to effectively communicate with their teams.

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The Digital [R]Evolution
Video Extras

The year 2020 changed our lives on every level. One of the most significant ways was forcing us to rethink our antiquated educational system. This video series offers support for class material presented in the hopes that help students understand the material more clearly in a diverse classroom.