Eye Tracking In Marketing – The eyes have it

Have you ever wondered how web developers and merchandisers always seem to get it right when it comes to the target market? How do they always know what will, and more importantly, what won’t work from a design and layout perspective. Join Keith as he welcomes guest host Suzanne Kerst to the podcast to talk about a revolutionary concept in marketing – eye tracking.

Suzanne and Keith explore the technology, its uses, and how the hardware works.

Note: The term “gaze” is frequently used in this episode. It is defined as the length of time a viewer spends looking at an object intently.

Photo by Matt Botsford on Unsplash

All music used by license from Story Blocks (www.storyblocks.com).

The content of this podcast cannot be rebroadcast or remixed with the artists expressed written consent.

© 2021. Keith J Connell. All international rights reserved.