![georgian-college-logo-png Georgian College logo](http://keithjconnell.com/wp-content/uploads/2021/03/georgian-college-logo-png.png)
Media Management focuses on the development of the media plan and includes a study of media as an element of the marketing communication process, the development of advertising budgets, media selection methods, media buying processes and evaluation/control procedures. Students are introduced to a computerized advertising media analysis and decision-making tool.