This integrated marketing communications course explores the relationships amongst all of the marketing mix elements, particularly promotion from an integrated perspective. Emphasis is placed on formal integrated marketing communications planning.
Philosophy
Philosophy
As an educational leader and educator, I believe that providing my students with as much information as possible will empower them. In doing so, they will create better business strategies, systems and become stronger leaders themselves.
As an educational leader and educator, I believe that providing my students with as much information as possible will empower them. In doing so, they will create better business strategies, systems and become stronger leaders themselves.
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Navigate The Site
Navigate The Site
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