MKTG1003 – Principles of Selling

March 11, 2021

Written by: Keith J Connell

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Students learn the basic concepts and practices of relationship selling. The focus is on a “how to” approach, which stresses learning by doing through examples, exercises and role-playing of selling situations. The skills developed in this course are applicable in all aspects of life: course work, job search, career sales, and idea presentation.


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