With an eye to diversity in the classroom, the courses developed by Keith J Connell offer the student relevant material delivered in a way that engages all levels of experience.
Computer Applications for Database Marketing - Students develop the ability to manage and deploy database solutions for marketing purposes to prospective ...
In this course, students discuss the practical use and implementation of database marketing strategies in managing customer loyalty.
This course presents the advanced business processes and their interrelationship with organizational strategy and goals.
In this course, students are introduced to the use of customer relationship management systems, digital marketing, social media, and other technological tools to manage the customer experience. Students consider the activities and tools used to acquire, engage and retain customers in order to achieve organizational objectives.
In this course, students are introduced to the use of customer relationship management systems, digital marketing, social media, and other technological tools to manage the customer experience. Students consider the activities and tools used to acquire, engage and retain customers in order to achieve organizational objectives.
Through experiential learning, students apply skills acquired in previous courses to a variety of case studies, Tree Fort projects, and mini campaigns. Students utilize industry-standard creative software, content management tools, and analytical tools. Media buying and creative strategies are developed for a range of digital environments and marketing situations.
As an educational leader and educator, I believe that providing my students with as much information as possible will empower them. In doing so, they will create better business strategies, systems and become stronger leaders themselves.
As an educational leader and educator, I believe that providing my students with as much information as possible will empower them. In doing so, they will create better business strategies, systems and become stronger leaders themselves.
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