Courses Taught Archives | Page 2 of 3

AUTO2011 – Customer Relationship Management and Digital Marketing

Keith Connell2021-03-11T01:59:33+00:00March 11, 2021|Courses Developed, Courses Taught|

In this course, students are introduced to the use of customer relationship management systems, digital marketing, social media, and other technological tools to manage the customer experience. Students consider the activities and tools used to acquire, engage and retain customers in order to achieve organizational objectives.

MKTG2041 – Applied Digital Marketing

Keith Connell2021-04-07T20:10:49+00:00March 11, 2021|Courses Developed, Courses Taught|

In this course, students are introduced to the use of customer relationship management systems, digital marketing, social media, and other technological tools to manage the customer experience. Students consider the activities and tools used to acquire, engage and retain customers in order to achieve organizational objectives.

MKTG2041 – Applied Digital Marketing

Keith Connell2021-03-11T01:35:34+00:00March 11, 2021|Courses Developed, Courses Taught, Uncategorized|

Through experiential learning, students apply skills acquired in previous courses to a variety of case studies, Tree Fort projects, and mini campaigns. Students utilize industry-standard creative software, content management tools, and analytical tools. Media buying and creative strategies are developed for a range of digital environments and marketing situations.

MKTG2038 – Marketing Performance Management

Keith Connell2021-03-11T01:35:35+00:00March 11, 2021|Courses Developed, Courses Taught|

In this hands-on course, students utilize a variety of software tools and marketing metrics techniques to evaluate marketing performance, present findings in appropriate formats, and make recommendations for further action.

MKTG1003 – Principles of Selling

Keith Connell2021-03-11T19:04:50+00:00March 11, 2021|Advertising and Marketing Communications, Courses Taken, Courses Taught, Georgian College|

Students learn the basic concepts and practices of relationship selling. The focus is on a "how to" approach, which stresses learning by doing through examples, exercises and role-playing of selling situations. The skills developed in this course are applicable in all aspects of life: course work, job search, career sales, and idea presentation.

BUSI2011 – International Business

Keith Connell2021-03-11T01:30:03+00:00March 11, 2021|Courses Taught|

Students are provided with an overview of the systems and challenges of International Business, including marketentry, manufacturing, competitive advantage, marketing and managing human resources in foreign markets.

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