Projects and case studies
Case studies from marketing leadership, change management and teaching, plus the platforms I have designed and built myself.
Georgian College
A strong program with weak visibility. A disciplined, data-informed content strategy turned real program activity into discoverable stories, and applications grew by more than half.
The College Prof (thecollegeprof.ca) · 2024 to present
Students were juggling costly, scattered resources and arriving at assessments underprepared. I built a free, hand-coded learning platform organised around the questions students actually ask, with AI tools as development partners and my own judgment as the editor.
Visioneering · 2007 to 2012
Specifiers depended on the website for technical documents, but every update needed a coder and could take weeks. By rebuilding the workflow around how engineers worked, publishing time fell from weeks to hours and traffic rose 27%.
Paging Network of Canada (PageNet) · 1997 to 1999
A new CRM met a team of 15 experienced reps who trusted their notebooks. Small-group training on real accounts, two peer coaches and consistent expectations turned resistance into advocacy within 90 days.
Algometric (algometric.ca)
A multi-tenant social media analytics and content platform built from scratch: a colour-coded publishing calendar, approval workflows, stacked performance dashboards and a Meta Graph API driver for Instagram and Facebook, delivered as an installable progressive web app. It also runs social analytics for the Journal of Teaching and Learning.
Humber Valley Old Timers (HVOT)
A custom PHP 8 MVC platform that runs every part of a recreational hockey league: registrations and renewals, member registry, treasurer tools, team messaging, live game timekeeping with PDF gamesheets, standings with tiebreaker logic, photo books, awards and announcements, all with field-level encryption and capability-based permissions.
QuickHits (quickhits.ca)
A PHP 8 MVC project management and time tracking application with a Trello-style board, Gantt charts and a mobile-first progressive web app interface. A companion app, JobTracker Pro, manages applications, companies, interviews and reminders for a job search.
The College Prof Canada · 2026 to present
A weekly podcast on the science of social media algorithms, the death of passive media consumption, legal landmines for content creators, the technology gap in education and why human friction is the new scarcity. Recorded and produced in my own studio.
Empower Simcoe
Website strategy, design and launch for a community agency, built in full compliance with the Accessibility for Ontarians with Disabilities Act.
