This course challenges students to develop their “personal brand” using strategic brand development techniques. The variety of available media such as resumes, personal websites and social media are explored, as well as career planning and professional development opportunities. Students learn proven techniques from leading brands and apply them to the creation of their own unique, differentiated brand in the workplace.

The intent of this course is the development and implementation of digital marketing strategies for products and services in business-to-business and business to consumer environments. Students will focus on strategic and creative marketing principles, such as design, content, search and measurement to build a strong online presence for an organization.